Breakthrough Nonprofit Branding

Filename: breakthrough-nonprofit-branding.pdf
ISBN: 0470918683
Release Date: 2010-10-01
Number of pages: 320
Author: Jocelyne Daw
Publisher: John Wiley & Sons

Download and read online Breakthrough Nonprofit Branding in PDF and EPUB A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.

The Brand Challenge

Filename: the-brand-challenge.pdf
ISBN: 9780749470166
Release Date: 2014-11-03
Number of pages: 360
Author: Kartikeya Kompella
Publisher: Kogan Page Publishers

Download and read online The Brand Challenge in PDF and EPUB The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing Authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)

Cause Marketing For Dummies

Filename: cause-marketing-for-dummies.pdf
ISBN: 9781118119068
Release Date: 2011-07-13
Number of pages: 336
Author: Joe Waters
Publisher: John Wiley & Sons

Download and read online Cause Marketing For Dummies in PDF and EPUB Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog,, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.

Breakthrough Branding

Filename: breakthrough-branding.pdf
ISBN: 9781857889956
Release Date: 2012-06-07
Number of pages: 296
Author: Catherine Kaputa
Publisher: Nicholas Brealey Publishing

Download and read online Breakthrough Branding in PDF and EPUB This book uses dozens of brand histories to demonstrate what makes a brand thrive and how to do the same

Breakthrough Branding

Filename: breakthrough-branding.pdf
ISBN: 9781555707668
Release Date: 2013
Number of pages: 216
Author: Suzanne Walters
Publisher: American Library Association

Download and read online Breakthrough Branding in PDF and EPUB Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book’s three sections: “Branding” explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis; “Positioning” leads you through the process of effectively addressing your target audiences; “Promotion” helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.


Filename: twist.pdf
ISBN: 1784520845
Release Date: 2016-05-05
Number of pages: 160
Author: Julie Cottineau

Download and read online Twist in PDF and EPUB Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.

Raise Your Voice

Filename: raise-your-voice.pdf
ISBN: OCLC:881183150
Release Date: 2014
Number of pages: 164
Author: Brian Sooy

Download and read online Raise Your Voice in PDF and EPUB

Cultural Strategy

Filename: cultural-strategy.pdf
ISBN: 0199655855
Release Date: 2012-08-23
Number of pages: 416
Author: Douglas Holt
Publisher: OUP Oxford

Download and read online Cultural Strategy in PDF and EPUB Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Der Weg zu den Besten

Filename: der-weg-zu-den-besten.pdf
ISBN: 9783593386485
Release Date: 2011-08
Number of pages: 323
Author: James C. Collins
Publisher: Campus Verlag

Download and read online Der Weg zu den Besten in PDF and EPUB Wie wird aus einem guten Unternehmen ein Spitzenunternehmen? Jim Collins und sein Team haben über mehrere Jahre 1500 Unternehmen beobachtet, die Spitzenleistungen erzielten. Bei elf Unternehmen, die die Pole Position mindestens 15 Jahre beibehalten konnten, machte Collins sieben Schlüsselfaktoren aus, die für den Erfolg verantwortlich sind.

Nonprofit Transformation

Filename: nonprofit-transformation.pdf
ISBN: 9781480824188
Release Date: 2016-03-29
Number of pages: 296
Author: Christopher DiCarlo
Publisher: Archway Publishing

Download and read online Nonprofit Transformation in PDF and EPUB There are over one million nonprofit organizations, in the U.S. , but very few are reaching their full potential. Nonprofit Transformation offers a fresh perspective on the prevailing challenges in the nonprofit sector. Throughout the book, author Chris DiCarlo identifies and offers solutions to common issues that all nonprofits face, while at the same time reframing the nonprofit efficiency conversation in order to enact much-needed improvements. As DiCarlo writes, “Given the number of social issues that continue and fester, anything short of 100% potential filled is not good enough.” In a no-nonsense style, DiCarlo discusses those difficult and chronic impediments that are on the minds of many nonprofit leaders but are rarely addressed. More importantly, this book offers pragmatic advice on how to push through barriers, illuminating a path to exponentially increased impact for both individual organizations and the nonprofit sector overall. Specific topics include dealing with “sacred cows,” clarifying the role of a board of directors, mergers, creating a truly strategic plan, and overcoming internal obstacles to fundraising success. Insightful and courageous, Nonprofit Transformation is a must-read for sector leaders, staff, and volunteers who aspire to lead their organization to breakthrough results.


Filename: good-works.pdf
ISBN: 9783869364711
Release Date: 2013-03-26
Number of pages: 346
Author: Philip Kotler
Publisher: GABAL Verlag GmbH

Download and read online GOOD WORKS in PDF and EPUB Unternehmen, die sich heute gesellschaftliche Verantwortung (CSR) auf die Fahnen schreiben, haben folgendes Problem: Entweder man wirft ihnen vor, CSR opportunistisch als Marketinginstrument zu missbrauchen, oder sie gelten als sozialromantische Übergangsphänomene ohne ernsthafte wirtschaftliche Ambition. Good Works! wendet sich an Unternehmenslenker, die aus tiefer Überzeugung beides wollen: Gewinne erzielen und Gutes tun. Das Buch enthält zahlreiche praktische Impulse, wie gesellschaftliche und wirtschaftliche Ziele ausbalanciert werden können. CSR ist längst kein Nice-to-have mehr. Es ist ein Must-do für alle Wirtschaftsvertreter, die auch in Zukunft ernst genommen werden, und gehört zum Spannendsten, was die Unternehmenswelt uns heute zu bieten hat. Immer mehr Unternehmen beweisen tagtäglich, dass es möglich ist, gleichzeitig etwas für eine bessere Welt und für die eigenen Bilanzen zu tun. Good Works! zeigt anhand aktueller Beispiele aus über 50 großer und mittelständischer Unternehmen weltweit – darunter Coca Cola, Nike, Patagonia, IBM, Genreral Electric u.a. – wie Unternehmen das Wohl der Allgemeinheit in ihr Marketing integrieren und Zynikern den Wind aus den Segeln nehmen können.

Leadership Challenge

Filename: leadership-challenge.pdf
ISBN: 3527503749
Release Date: 2009
Number of pages: 382
Author: James M. Kouzes
Publisher: John Wiley & Sons

Download and read online Leadership Challenge in PDF and EPUB Through research, interviews and the experience of hundreds of managers, Kouzes and Posner show how leadership can be learned and mastered by all. Readable, interesting, and up-to-date. Highly recommended.--Library Journal.

Facebook Marketing f r Dummies

Filename: facebook-marketing-f-r-dummies.pdf
ISBN: 9783527708239
Release Date: 2012
Number of pages: 326
Author: John Haydon
Publisher: John Wiley & Sons

Download and read online Facebook Marketing f r Dummies in PDF and EPUB Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Mega Macht Marke

Filename: mega-macht-marke.pdf
ISBN: 3868812814
Release Date: 2011
Number of pages: 480
Author: Jesko Perrey

Download and read online Mega Macht Marke in PDF and EPUB

Das Charisma Geheimnis

Filename: das-charisma-geheimnis.pdf
ISBN: 9783864155161
Release Date: 2013-10-08
Number of pages: 300
Author: Olivia Fox Cabane
Publisher: FinanzBuch Verlag

Download and read online Das Charisma Geheimnis in PDF and EPUB Charisma kann man erlernen Es gibt sie, diese Ausstrahlung, die Menschen zu etwas ganz Besonderem macht, und die ihnen eine magnetische Aura verleiht, der sich niemand entziehen kann. Aber: Charisma ist keine naturgegebene Eigenschaft, über die nur ein paar Auserwählte verfügen. Man kann es sich aneignen wie andere Fähigkeiten auch und damit sein Leben von Grund auf verändern. Olivia Fox Cabane erläutert im Detail, wie man sich mit Worten, Gesten und Mimik präsentiert, um seine Wirkung auf andere Menschen zu optimieren und nachhaltig Eindruck zu hinterlassen. Seit vielen Jahren analysiert sie Methoden aus der Verhaltensforschung und testet sie für ihr Coaching. Das Resultat ist ihr effektives Training, in dem sie unter anderem erklärt: -wie man im Gespräch Selbstsicherheit signalisiert, - wie man besonders intelligent und aufmerksam wirkt, - wie man souverän in ein konfliktbeladenes Gespräch geht. Charisma verleiht einem Menschen das gewisse Etwas, durch das er aus der Masse heraussticht. Seien Sie mehr als einer von Vielen – seien Sie etwas ganz Besonderes!