Download and read online Cultural Strategy in PDF and EPUB Market innovation has long been dominated by the worldview of engineers and economists--build a better mousetrap and the world will take notice. The most influential strategy books--such as Competing for the Future, The Innovator's Dilemma, and Blue Ocean Strategy--argue that innovation should focus on breakthrough functionality. Holt and Cameron challenge this conventional wisdom. They develop a cultural approach to innovation: champion a better ideology and the world will take notice. The authors use detailed historical analyses of the take-offs of Nike, vitaminwater, Marlboro, Starbucks, Jack Daniel's, Levi's, ESPN, and Ben & Jerry's to build a powerful new theory. They show how brands in mature categories come to rely upon similar conventional brand expressions, leading to what the authors call a cultural orthodoxy. Historical changes in society threaten this orthodoxy by creating demand for new culture. Cultural innovations draw upon source material--novel cultural content lurking in subcultures, social movements, and the media--to develop brands that respond to this emerging demand, leapfrogging entrenched incumbents. The authors demonstrate how they have adapted this theory into a step-by-step cultural strategy model, which they successfully applied to start-ups (Fat Tire beer), consumer technologies (Clearblue pregnancy tests), under-funded challengers (Fuse music television), and social enterprises (Freelancer's Union). Holt and Cameron conclude by explaining why top marketing companies fail at cultural innovation. Using careful organizational research, the authors demonstrate that companies are trapped in the brand bureaucracy, which systematically derails innovation. Cultural innovation requires a new organizational logic. In all of their cases, the authors find that the cultural innovators have rejected the brand bureaucracy. Written by one of the leading authorities on brands and marketing in the world today, Cultural Strategy transforms what has always been treated as the "intuitive" side of branding into a systematic strategic discipline.
Download and read online Cultural Strategy in PDF and EPUB Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.
Download and read online Cultural Strategy in PDF and EPUB Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Download and read online Outlines of a Cultural Strategy in PDF and EPUB This paper not only addresses the intellectual crisis in the Muslim world as manifested in the present state of Muslim thought, knowledge, education, and civilization- a crisis which is directly responsible for the Muslim world's social, economic, and political problems- but it also presents compelling and thought-provoking ideas for an alternative cultural strategy likely to alleviate the Ummah's malaise and benefit humanity at large. Dr. Al-Alwani argues that the proposed cultural strategy has never been so urgent and imperative and must establish the Islamic world view with rational educational policies on the basis of firm principles and as far-sighted strategy with the aim of dispelling the religious/secular disparity in education while keeping constantly in touch with our time.
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Download and read online Digital Heritage and Culture in PDF and EPUB This book addresses the state-of-the-art initiatives as well as challenges, policy, and strategy issues in developing a digital heritage ecosystem within the broader context of an emerging digital culture. Case studies are drawn from the United States, Europe, and Asia to showcase the breadth of innovative ideas in delivering, communicating, interpreting, and transforming cultural heritage content and experience through multi-modal, multimedia interfaces. Aiming to offer a balanced overview of digital heritage and culture issues and technologies, the book pulls together expert views and updates on these four broad areas, namely, a) policy and strategy, b) applications, c) business models, and d) emerging concepts and directions. Policy and strategy chapters provide insights into how digital heritage strategy and policy are formulated and implemented in cultural heritage institutions and public agencies.Applications chapters present novel installed and mobile applications deploying technical tools in innovative assemblies and evaluate their usefulness, effectiveness along with other metrics in delivering an enriched user experience.Business model chapters unveil a variety of partnership models that have been successfully structured for the benefit of stakeholders.Emerging concepts and directions chapters propose research directions pointing to new signposts in technologically enhanced delivery of digital heritage and culture. This practical book will be of interest to policy makers, business people, researchers, curators, and educators as well as the culture-minded public seeking to understand how the burgeoning field of digital heritage and culture may impact our social, cultural, and recreational activities. Contents:Strategy and Policy:IT-enabled Innovative Services as a Museum Strategy: Experience of the National Palace Museum, Taipei, Taiwan (James Quo-Ping Lin)Designing Digital Heritage Competence Centers: A Swedish Model (Halina Gottlieb)7 Lessons Learned for Digital Culture (Christine Kuan)Applications and Services:Reinventing MoMA's Education Programs for the 21st Century Visitor (Jackie Armstrong, Deborah Howes, and Wendy Woon)Onemillionmuseummoments: A Cultural Intertwingling (Suzanne Akhavan Sarraf)Documentary Storytelling Using Immersive and Interactive Media (Michael Mouw)The Making of Buddha Tooth Relic Temple and Museum Virtual Temple (June Sung Sew and Eric Deleglise)Digital Media in Museums: A Personal History (Selma Thomas)Using New Media for Exhibit Interpretation: A Case Study, Yuan Ming Yuan Qing Emperors' Splendid Gardens (Herminia Din, Darrell L Bailey and Fang-Yin Lin)Business and Partnership Models:The Virtual Collection of Asian Masterpieces: A Universal Online Museum (Manus Brinkman)A Tale on a Leaf: Promoting Indonesian Literature and Culture Through the Development of the Lontar Digital Library (Ruly Darmawan and Djembar Lembasono)The Future of History is Mobile: Experiencing Heritage on Personal Devices (Christopher Jones)Technology and Other Issues:A Cultural Heritage Panorama: Trajectories in Embodied Museography (Sarah Kenderdine and Jeffrey Shaw)From Product to Process: New Directions in Digital Heritage (Eugene Ch'ng, Henry Chapman and Vince Gaffney)I Sho U: An Innovative Method for Museum Visitor Evaluation (Anita Kocsis and Sarah Kenderdine)Digital Cultural Heritage is Getting Crowded: Crowdsourced, Crowd-funded, and Crowd-engaged (Leonard Steinbach) Readership: Policy makers, business people, researchers, curators, and educators as well as the culture-minded public seeking to understand how the burgeoning field of digital heritage and culture may impact our social, cultural, and recreational activities. Keywords:Digitalization;Digital Heritage;Figital Culture;Museology;Museum;Virtual Collection;Mobile;Outreach;PolicyKey Features:Most journals and books on digital heritage are focused on technology solutions and project case studies. They do not tackle policy, strategy and business issues. This book includes discussion from senior managers at leading museums and institutions explaining their respective organisation's policy and strategy. In addition to projects already implemented, some chapters give insights into emerging concepts and useful lessons from past experienceThis eclectic volume includes contributions from Asia, Europe, and the United States. Contributions from museums, universities, and companies provide a global lens on digital heritage and culture in practice and researchIt is aimed at students and non-specialists while also containing materials for professionals. The affordable price of the book is believed to be attractive to students and non-specialist adults, and also within the price band of competing titles
Download and read online A Cultural Strategy for Isolation in PDF and EPUB
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Download and read online The Elusive Promise of Indigenous Development in PDF and EPUB Around the world, indigenous peoples use international law to make claims for heritage, territory, and economic development. Karen Engle traces the history of these claims, considering the prevalence of particular legal frameworks and their costs and benefits for indigenous groups. Her vivid account highlights the dilemmas that accompany each legal strategy, as well as the persistent elusiveness of economic development for indigenous peoples. Focusing primarily on the Americas, Engle describes how cultural rights emerged over self-determination as the dominant framework for indigenous advocacy in the late twentieth century, bringing unfortunate, if unintended, consequences. Conceiving indigenous rights as cultural rights, Engle argues, has largely displaced or deferred many of the economic and political issues that initially motivated much indigenous advocacy. She contends that by asserting static, essentialized notions of indigenous culture, indigenous rights advocates have often made concessions that threaten to exclude many claimants, force others into norms of cultural cohesion, and limit indigenous economic, political, and territorial autonomy. Engle explores one use of the right to culture outside the context of indigenous rights, through a discussion of a 1993 Colombian law granting collective land title to certain Afro-descendant communities. Following the aspirations for and disappointments in this law, Engle cautions advocates for marginalized communities against learning the wrong lessons from the recent struggles of indigenous peoples at the international level.
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Download and read online Cultural Realism in PDF and EPUB CULTURAL REALISM is an in-depth study of premodern Chinese strategic thought that has important implications for contemporary international relations theory. Focusing on the Ming dynasty's grand strategy against the Mongols (1368-1644), Alastair Johnston's findings challenge dominant interpretations of traditional Chinese strategic thought. 27 line illustrations.
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Download and read online Strategies for Cultural Change in PDF and EPUB Paul Bate makes sense of a huge range of issues which must be considered in the struggle for change. He has developed a framework that will help students, researchers and practitioners alike to focus on a variety of conceptual and practical matters relating to business culture and cultural change. Strategies for Cultural Change represents one of the most ambitious attempts so far to provide a comprehensive approach to the design and implementation of a cultural change programme. One of five books nominated for the Management Consultancies Association 'Best Management Book of the Year' Prize 1994. Presents highly innovative ideas on cultural change Contains numerous examples from industry and the public sector Essential reading for strategy and change courses
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