Download and read online How Sequels Seduce Consumers Affective Expectations for in PDF and EPUB
Download and read online How Sequels Seduce Consumers Affective Expectations for Entertainment Experiences in PDF and EPUB Unrestricted.
Download and read online Pattern Recognition in PDF and EPUB One of the most influential and imaginative writers of the past twenty years turns his attention to London - with dazzling results. Cayce Pollard owes her living to her pathological sensitivity to logos. In London to consult for the world's coolest ad agency, she finds herself catapulted, via her addiction to a mysterious body of fragmentary film footage, uploaded to the Web by a shadowy auteur, into a global quest for this unknown 'garage Kubrick'. Cayce becomes involved with an eccentric hacker, a vengeful ad executive, a defrocked mathematician, a Tokyo Otaku-coven known as Eye of the Dragon and, eventually, the elusive 'Kubrick' himself. William Gibson's new novel is about the eternal mystery of London, the coolest sneakers in the world, and life in (the former) USSR.
Download and read online Salt Sugar Fat in PDF and EPUB The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what’s in your shopping basket?
Download and read online The Ladies Paradise in PDF and EPUB Denise had walked from the Saint-Lazare railway station, where a Cherbourg train had landed her and her two brothers, after a night passed on the hard seat of a third-class carriage. She was leading Pépé by the hand, and Jean was following her, all three fatigued after the journey, frightened and lost in this vast Paris, their eyes on every street name, asking at every corner the way to the Rue de la Michodière, where their uncle Baudu lived. But on arriving in the Place Gaillon, the young girl stopped short, astonished. "Oh! look there, Jean," said she; and they stood still, nestling close to one another, all dressed in black, wearing the old mourning bought at their father's death. She, rather puny for her twenty years, was carrying a small parcel; on the other side, her little brother, five years old, was clinging to her arm; while behind her, the big brother, a strapping youth of sixteen, was standing empty-handed. "Well," said she, after a pause, "that is a shop!"
Download and read online Postmodernism Or the Cultural Logic of Late Capitalism in PDF and EPUB Now in paperback, Fredric Jameson’s most wide-ranging work seeks to crystalize a definition of “postmodernism” Jameson’s inquiry looks at the postmodern across a wide landscape, from “high”; art to “low,” from market ideology to architecture, from painting to “punk” film, from video art to literature.
Download and read online Collapse in PDF and EPUB In Jared Diamond’s follow-up to the Pulitzer-Prize winning Guns, Germs and Steel, the author explores how climate change, the population explosion and political discord create the conditions for the collapse of civilization Environmental damage, climate change, globalization, rapid population growth, and unwise political choices were all factors in the demise of societies around the world, but some found solutions and persisted. As in Guns, Germs, and Steel, Diamond traces the fundamental pattern of catastrophe, and weaves an all-encompassing global thesis through a series of fascinating historical-cultural narratives. Collapse moves from the Polynesian cultures on Easter Island to the flourishing American civilizations of the Anasazi and the Maya and finally to the doomed Viking colony on Greenland. Similar problems face us today and have already brought disaster to Rwanda and Haiti, even as China and Australia are trying to cope in innovative ways. Despite our own society’s apparently inexhaustible wealth and unrivaled political power, ominous warning signs have begun to emerge even in ecologically robust areas like Montana. Brilliant, illuminating, and immensely absorbing, Collapse is destined to take its place as one of the essential books of our time, raising the urgent question: How can our world best avoid committing ecological suicide? From the Trade Paperback edition.
Download and read online Convergence Culture in PDF and EPUB Henry Jenkins at [email protected] (video) Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America’s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show’s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
Download and read online Idols and Celebrity in Japanese Media Culture in PDF and EPUB "Spend even a day in a major Japanese city like Tokyo or Osaka and you won't be able to ignore them: 'idols', or heavily produced and promoted men and women who perform across media genres and platforms. They appear in magazines and advertisements, perform on TV and on stage, recorded and live. Though central to the workings and experience of media in Japan, idols have to date had only a marginal place in the scholarship. This collection offers the most complete and compelling account of one of the most fascinating and least understood aspects of Japanese media culture today. It brings together a group of interdisciplinary scholars who engage in the study of media, gender and celebrity. Sensitive to history and the contemporary scene, essays cover male and female idols, production and consumption, industrial structures and fan movements."--Page 4 of cover.
Download and read online Advances in Behavioral Economics in PDF and EPUB Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several contributors to this volume, have garnered some of the most prestigious awards in the profession. This book assembles the most important papers on behavioral economics published since around 1990. Among the 25 articles are many that update and extend earlier foundational contributions, as well as cutting-edge papers that break new theoretical and empirical ground. Advances in Behavioral Economics will serve as the definitive one-volume resource for those who want to familiarize themselves with the new field or keep up-to-date with the latest developments. It will not only be a core text for students, but will be consulted widely by professional economists, as well as psychologists and social scientists with an interest in how behavioral insights are being applied in economics. The articles, which follow Colin Camerer and George Loewenstein's introduction, are by the editors, George A. Akerlof, Linda Babcock, Shlomo Benartzi, Vincent P. Crawford, Peter Diamond, Ernst Fehr, Robert H. Frank, Shane Frederick, Simon Gächter, David Genesove, Itzhak Gilboa, Uri Gneezy, Robert M. Hutchens, Daniel Kahneman, Jack L. Knetsch, David Laibson, Christopher Mayer, Terrance Odean, Ted O'Donoghue, Aldo Rustichini, David Schmeidler, Klaus M. Schmidt, Eldar Shafir, Hersh M. Shefrin, Chris Starmer, Richard H. Thaler, Amos Tversky, and Janet L. Yellen.
Download and read online Team of Teams in PDF and EPUB What if you could combine the agility, adaptability, and cohesion of a small team with the power and resources of a giant organization? When General Stanley McChrystal took command of the Joint Special Operations Task Force in Iraq in 2003, he quickly realized that conventional military tactics were failing. The allied forces had a huge advantage in numbers, equipment and training - but none of the enemy's speed and flexibility. McChrystal and his colleagues discarded a century of conventional wisdom to create a 'team of teams' that combined extremely transparent communication with decentralized decision-making authority. Faster, flatter and more flexible, the task force beat back al-Qaeda. In this powerful book, McChrystal and his colleagues show how the challenges they faced in Iraq can be relevant to any leader. Through compelling examples, the authors demonstrate that the 'team of teams' strategy has worked everywhere from hospital emergency rooms to NASA and has the potential to transform organizations large and small. 'A bold argument that leaders can help teams become greater than the sum of their parts' Charles Duhigg, author of The Power of Habit 'An indispensable guide to organizational change' Walter Isaacson, author of Steve Jobs
Download and read online The Ecology of Games in PDF and EPUB An exploration of games as systems in which young people participate as gamers,producers, and learners
Download and read online This Sex which is Not One in PDF and EPUB In eleven acute and widely ranging essays, Irigaray reconsiders the question of female sexuality in a variety of contexts that are relevant to current discussion of feminist theory and practice.
Download and read online Advertising and the Mind of the Consumer in PDF and EPUB Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised international edition.
Download and read online Order to Kill in PDF and EPUB In the next thrilling novel in the #1 New York Times bestselling Mitch Rapp series, the anti-terrorism operative heads to Pakistan to confront a mortal threat he may not be prepared for. In fact, this time he might have met his match. Mitch Rapp is used to winning. But in this follow-up to #1 New York Times bestselling The Survivor, the CIA operative finds himself chasing false leads from continent to continent in an effort to keep Pakistani nukes from falling into the hands of terrorists. Together with friend and colleague Scott Coleman, Rapp struggles to prevent the loss of these lethal weapons, particularly because Russia is also interested in the nukes, though not for the same reason as Rapp and Coleman. Soon, it becomes alarmingly clear that the forces in Moscow are bent on fomenting even more chaos and turmoil in the Middle East, and Rapp must go deep into Russian territory, posing as an American ISIS recruit. There, he uncovers a plan much more dangerous and insidious than he ever expected, one that could have far-reaching and catastrophic consequences. Written with breathless tension and heart-pounding action, Mitch Rapp's latest adventure is as timely and provocative as ever.