Download and read online How Sequels Seduce Consumers Affective Expectations for in PDF and EPUB
Download and read online How Sequels Seduce Consumers Affective Expectations for Entertainment Experiences in PDF and EPUB Unrestricted.
Download and read online Pattern Recognition in PDF and EPUB One of the most influential and imaginative writers of the past twenty years turns his attention to London - with dazzling results. Cayce Pollard owes her living to her pathological sensitivity to logos. In London to consult for the world's coolest ad agency, she finds herself catapulted, via her addiction to a mysterious body of fragmentary film footage, uploaded to the Web by a shadowy auteur, into a global quest for this unknown 'garage Kubrick'. Cayce becomes involved with an eccentric hacker, a vengeful ad executive, a defrocked mathematician, a Tokyo Otaku-coven known as Eye of the Dragon and, eventually, the elusive 'Kubrick' himself. William Gibson's new novel is about the eternal mystery of London, the coolest sneakers in the world, and life in (the former) USSR.
Download and read online Raving Fans in PDF and EPUB A guide to providing a successful customer service, written in the style of a parable, including advice on how to define a vision, learn what a customer really wants and institute effective systems to achieve excellent bottom line results.
Download and read online Salt Sugar Fat in PDF and EPUB The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what’s in your shopping basket?
Download and read online No Logo in PDF and EPUB Taking aim at the brand bullies.
Download and read online Postmodernism Or the Cultural Logic of Late Capitalism in PDF and EPUB Now in paperback, Fredric Jameson’s most wide-ranging work seeks to crystalize a definition of “postmodernism” Jameson’s inquiry looks at the postmodern across a wide landscape, from “high”; art to “low,” from market ideology to architecture, from painting to “punk” film, from video art to literature.
Download and read online Convergence Culture in PDF and EPUB White Cargo is the forgotten story of the thousands of Britons who lived and died in bondage in Britain’s American colonies. In the seventeenth and eighteenth centuries, more than 300,000 white people were shipped to America as slaves. Urchins were swept up from London’s streets to labor in the tobacco fields, where life expectancy was no more than two years. Brothels were raided to provide “breeders” for Virginia. Hopeful migrants were duped into signing as indentured servants, unaware they would become personal property who could be bought, sold, and even gambled away. Transported convicts were paraded for sale like livestock. Drawing on letters crying for help, diaries, and court and government archives, Don Jordan and Michael Walsh demonstrate that the brutalities usually associated with black slavery alone were perpetrated on whites throughout British rule. The trade ended with American independence, but the British still tried to sell convicts in their former colonies, which prompted one of the most audacious plots in Anglo-American history. This is a saga of exploration and cruelty spanning 170 years that has been submerged under the overwhelming memory of black slavery. White Cargo brings the brutal, uncomfortable story to the surface.
Download and read online Collapse in PDF and EPUB In Jared Diamond’s follow-up to the Pulitzer-Prize winning Guns, Germs and Steel, the author explores how climate change, the population explosion and political discord create the conditions for the collapse of civilization Environmental damage, climate change, globalization, rapid population growth, and unwise political choices were all factors in the demise of societies around the world, but some found solutions and persisted. As in Guns, Germs, and Steel, Diamond traces the fundamental pattern of catastrophe, and weaves an all-encompassing global thesis through a series of fascinating historical-cultural narratives. Collapse moves from the Polynesian cultures on Easter Island to the flourishing American civilizations of the Anasazi and the Maya and finally to the doomed Viking colony on Greenland. Similar problems face us today and have already brought disaster to Rwanda and Haiti, even as China and Australia are trying to cope in innovative ways. Despite our own society’s apparently inexhaustible wealth and unrivaled political power, ominous warning signs have begun to emerge even in ecologically robust areas like Montana. Brilliant, illuminating, and immensely absorbing, Collapse is destined to take its place as one of the essential books of our time, raising the urgent question: How can our world best avoid committing ecological suicide? From the Trade Paperback edition.
Download and read online The Ladies Paradise Vizetelly Translation Unabridged in PDF and EPUB Also known as Au Bonheur des Dames; The Ladies' Delight or The Ladies' Paradise; is the eleventh novel in the Rougon-Macquart series by Émile Zola. The novel is set in the world of the department store, an innovative development in mid-nineteenth century retail sales. Zola models his store after Le Bon Marché, which consolidated under one roof many of the goods hitherto sold in separate shops. In Au Bonheur des Dames, the store is a symbol of capitalism, the modern city and the bourgeois family. It is emblematic of changes in consumer culture, sexual attitudes and class relations taking place at the end of the century. The novel tells the story of Denise Baudu, a 20-year-old woman from Valognes who comes to Paris with her brothers and begins working at the department store Au Bonheur des Dames as a saleswoman. Zola describes the inner workings of the store from the employees' perspective, including the 13-hour workdays, the substandard food and the bare lodgings (for the female staff). Many of the conflicts in the novel spring from the struggles for advancement and the malicious infighting and gossip among the staff. Au Bonheur des Dames is a sequel to "Pot-Bouille". Like its predecessor, Au Bonheur des Dames focuses on Octave Mouret (b. 1840), who at the end of the previous novel married Caroline Hédouin, the owner of a small silk shop. Now a widower, Octave has expanded the business into an international retail powerhouse occupying (at the beginning of the book) most of an entire city block. Au Bonheur des Dames has been made into a number of films, television series and plays.
Download and read online Idols and Celebrity in Japanese Media Culture in PDF and EPUB "Spend even a day in a major Japanese city like Tokyo or Osaka and you won't be able to ignore them: 'idols,' or heavily produced and promoted men and women who perform across media genres and platforms. They appear in magazines and advertisements, perform on TV and on stage, recorded and live. Though central to the workings and experience of media in Japan, idols have unfortunately had only a marginal place in the scholarship. This collection offers the most complete and compelling account of one of the most fascinating and least understood aspects of Japanese media culture today. It brings together a group of interdisciplinary scholars who engage the study of media, gender and celebrity. Sensitive to history and the contemporary scene, essays cover male and female idols, production and consumption, industrial structures and fan movements." -- Publisher's description.
Download and read online Advances in Behavioral Economics in PDF and EPUB Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several contributors to this volume, have garnered some of the most prestigious awards in the profession. This book assembles the most important papers on behavioral economics published since around 1990. Among the 25 articles are many that update and extend earlier foundational contributions, as well as cutting-edge papers that break new theoretical and empirical ground. Advances in Behavioral Economics will serve as the definitive one-volume resource for those who want to familiarize themselves with the new field or keep up-to-date with the latest developments. It will not only be a core text for students, but will be consulted widely by professional economists, as well as psychologists and social scientists with an interest in how behavioral insights are being applied in economics. The articles, which follow Colin Camerer and George Loewenstein's introduction, are by the editors, George A. Akerlof, Linda Babcock, Shlomo Benartzi, Vincent P. Crawford, Peter Diamond, Ernst Fehr, Robert H. Frank, Shane Frederick, Simon Gächter, David Genesove, Itzhak Gilboa, Uri Gneezy, Robert M. Hutchens, Daniel Kahneman, Jack L. Knetsch, David Laibson, Christopher Mayer, Terrance Odean, Ted O'Donoghue, Aldo Rustichini, David Schmeidler, Klaus M. Schmidt, Eldar Shafir, Hersh M. Shefrin, Chris Starmer, Richard H. Thaler, Amos Tversky, and Janet L. Yellen.
Download and read online Consumption and Its Consequences in PDF and EPUB This is a book for those looking for different answers to some of today's most fundamental questions. What is a consumer society? Does being a consumer make us less authentic or more materialistic? How and why do we shop? How should we understand the economy? Is our seemingly insatiable desire for goods destroying the planet? Can we reconcile curbs on consumption with goals such as reducing poverty and social inequality? Miller responds to these questions by proposing feasible and, where possible, currently available alternatives, drawn mainly from his own original ethnographic research. Here you will find shopping analysed as a technology of love, clothing that sidesteps politics in tackling issues of immigration. There is an alternative theory of value that does not assume the economy is intelligent, scientific, moral or immoral. We see Coca-Cola as an example of localization, not globalization. We learn why the response to climate change will work only when we reverse our assumptions about the impact of consumption on citizens. Given the evidence that consumption is now central to the way we create and maintain our core values and relationships, the conclusions differ dramatically from conventional and accepted views as to its consequences for humanity and the planet.
Download and read online Order to Kill in PDF and EPUB In a pulse-pounding race to save America, covert operative Mitch Rapp confronts a mortal threat. But this time he might have met his match. Mitch Rapp is used to winning. But thanks to several scheming and unscrupulous members of the Pakistani secret service, he finds himself chasing false leads from continent to continent in an effort to Pakistani nukes from falling into the hands of terrorists. Together with friend and colleague Scott Coleman, Rapp struggles to prevent the loss of these lethal weapons. Soon it becomes alarmingly clear that the forces in Moscow are bent on fomenting even more chaos and turmoil in the Middle East, and Rapp must go deep into Iraqi territory, posing as an American ISIS recruit. There, he uncovers a plan much more dangerous and insidious than he ever expected—one that could have far-reaching and catastrophic consequences. Written with the same breathless tension and relentless action as Vince Flynn’s greatest novels, Mitch Rapp’s latest adventure is as timely and provocative as ever.
Download and read online Judgment Under Uncertainty in PDF and EPUB The thirty-five chapters in this book describe various judgmental heuristics and the biases they produce, not only in laboratory experiments but in important social, medical, and political situations as well. Individual chapters discuss the representativeness and availability heuristics, problems in judging covariation and control, overconfidence, multistage inference, social perception, medical diagnosis, risk perception, and methods for correcting and improving judgments under uncertainty. About half of the chapters are edited versions of classic articles; the remaining chapters are newly written for this book. Most review multiple studies or entire subareas of research and application rather than describing single experimental studies. This book will be useful to a wide range of students and researchers, as well as to decision makers seeking to gain insight into their judgments and to improve them.