Download and read online Prioritizing Web Usability in PDF and EPUB In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web—Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!
Download and read online Prioritizing Web Usability in PDF and EPUB Describes Web site usability through critiques of real-world sites, covering such factors as legibility, navigability, searchability, and design.
Download and read online Eyetracking Web Usability in PDF and EPUB Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Download and read online Mobile Usability in PDF and EPUB How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.
Download and read online Homepage Usability in PDF and EPUB Beginning with a briefing of Nielsen's Web usability principles, each of this book's two-page spreads is dedicated to a specific Web site's home page, where each is analyzed and the author explains his analysis and offers suggestions for improving the design for usability.
Download and read online Designing Web Usability in PDF and EPUB A guide to designing for the Web critiques existing Web sites, suggests simple solutions for improving site usability, and offers advice on writing for the Web
Download and read online Advanced Web Metrics with Google Analytics in PDF and EPUB This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
Download and read online Information Architecture for the World Wide Web in PDF and EPUB The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they're looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large-scale and maintainable web sites that are appealing and easy to navigate. The new edition is thoroughly updated to address emerging technologies -- with recent examples, new scenarios, and information on best practices -- while maintaining its focus on fundamentals. With topics that range from aesthetics to mechanics, Information Architecture for the World Wide Web explains how to create interfaces that users can understand right away. Inside, you'll find: An overview of information architecture for both newcomers and experienced practitioners The fundamental components of an architecture, illustrating the interconnected nature of these systems. Updated, with updates for tagging, folksonomies, social classification, and guided navigation Tools, techniques, and methods that take you from research to strategy and design to implementation. This edition discusses blueprints, wireframes and the role of diagrams in the design phase A series of short essays that provide practical tips and philosophical advice for those who work on information architecture The business context of practicing and promoting information architecture, including recent lessons on how to handle enterprise architecture Case studies on the evolution of two large and very different information architectures, illustrating best practices along the way How do you document the rich interfaces of web applications? How do you design for multiple platforms and mobile devices? With emphasis on goals and approaches over tactics or technologies, this enormously popular book gives you knowledge about information architecture with a framework that allows you to learn new approaches -- and unlearn outmoded ones.
Download and read online Usability engineering in PDF and EPUB Written by the author of the bestselling HyperText & HyperMedia, this book is an excellent guide to the methods of usability engineering. It emphasizes cost effective methods that will help developers improve user interfaces immediately. Step-by-step information on which methods to use at various stages during the development life cycle are included, along with how to run a usability test.
Download and read online Beginning PHP and MySQL E Commerce in PDF and EPUB * PHP is an open-source server-side scripting language, with millions of users worldwide. It is more popular than Microsoft’s ASP and ASP.NET. Version 5, out before the end of Q2 of 2004, features new OO-programming capabilities. * MySQL is the most popular open source RDBMS. * There are a lot of E-commerce elements, such as credit card transaction processing, that are not easy to learn. This book will provide solid e-commerce solutions for PHP and MySQL developers. * This will be a good companion book to Apress’ 1893115518 Beginning PHP 5 and MySQL: From Novice to Professional by W.J. Gilmore.
Download and read online Advances in Human computer Interaction in PDF and EPUB Annotation Nielsen seeks to use this series to try to fight the information overload experience over the last decade. Its concentration will be surveying important areas, providing an overview of recent advancements, and surveying interesting specific design or development projects to show how the state of the art is being carried out. A third category will be essays by specialists that speculate on important trends in the field.
Download and read online E Commerce Usability in PDF and EPUB Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.
Download and read online Coordinating User Interfaces for Consistency in PDF and EPUB In the years since Jakob Nielsen's classic collection on interface consistency first appeared, much has changed, and much has stayed the same. On the one hand, there's been exponential growth in the opportunities for following or disregarding the principles of interface consistency-more computers, more applications, more users, and of course the vast expanse of the Web. On the other, there are the principles themselves, as persistent and as valuable as ever. In these contributed chapters, you'll find details on many methods for seeking and enforcing consistency, along with bottom-line analyses of its benefits and some warnings about its possible dangers. Most of what you'll learn applies equally to hardware and software development, and all of it holds real benefits for both your organization and your users. * Begins with a new preface by the collection's distinguished editor. * Details a variety of methods for attaining interface consistency, including central control, user definitions, exemplary applications, shared code, and model analysis. * Presents a cost-benefits analysis of organizational efforts to promote and achieve consistency. * Examines and appraises the dimensions of consistency-consistency within an application, across a family of applications, and beyond. * Makes the case for some unexpected benefits of interface consistency while helping you avoid the risks it can sometimes entail. * Considers the consistency of interface elements other than screen design. * Includes case studies of major corporations that have instituted programs to ensure the consistency of their products.
Download and read online The Psychology of Everyday Things in PDF and EPUB A critique of modern-day technology suggests that many items are designed with total disregard for human psychology, resulting in products with visually ambiguous or hidden controls, symbols with arbitrary relationships to function, and overreliance on memory
Download and read online Human Computer Interaction Handbook in PDF and EPUB Winner of a 2013 CHOICE Outstanding Academic Title Award The third edition of a groundbreaking reference, The Human–Computer Interaction Handbook: Fundamentals, Evolving Technologies, and Emerging Applications raises the bar for handbooks in this field. It is the largest, most complete compilation of HCI theories, principles, advances, case studies, and more that exist within a single volume. The book captures the current and emerging sub-disciplines within HCI related to research, development, and practice that continue to advance at an astonishing rate. It features cutting-edge advances to the scientific knowledge base as well as visionary perspectives and developments that fundamentally transform the way in which researchers and practitioners view the discipline. New and Expanded Topics in the Third Edition: HCI and global sustainability HCI in health care Social networks and social media Enterprise social computing Role of HCI in e-Government Role of creativity and cognition in HCI Naturalistic approach to evaluation, persuasion, and globalization The chapter authors include experts from academia, industry, and government agencies from across the globe — all among the very best and most respected in their fields. The more than 80 tables, 400 figures, nearly 7,000 references, and four-page color insert combine to provide the single most comprehensive depiction of this field. Broad in scope, the book pays equal attention to the human side, the computer side, and the interaction of the two. This balanced, application-focused design coverage makes the book not only an excellent research guide but also an authoritative handbook for the practice of HCI and for education and training in HCI.