Strategic Integrated Marketing Communication

Filename: strategic-integrated-marketing-communication.pdf
ISBN: 9780750679800
Release Date: 2008
Number of pages: 308
Author: Larry Percy
Publisher: Routledge

Download and read online Strategic Integrated Marketing Communication in PDF and EPUB Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.


Strategic Integrated Marketing Communications

Filename: strategic-integrated-marketing-communications.pdf
ISBN: 9781136776205
Release Date: 2014-06-27
Number of pages: 334
Author: Larry Percy
Publisher: Routledge

Download and read online Strategic Integrated Marketing Communications in PDF and EPUB An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspectiveCorporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing.


The Handbook of Strategic Public Relations and Integrated Marketing Communications 2 E

Filename: the-handbook-of-strategic-public-relations-and-integrated-marketing-communications-2-e.pdf
ISBN: 9780071767460
Release Date: 2011-12-28
Number of pages: 640
Author: Clarke Caywood
Publisher: McGraw Hill Professional

Download and read online The Handbook of Strategic Public Relations and Integrated Marketing Communications 2 E in PDF and EPUB The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come. Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M ”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex—and ubiquitous—discipline.” —Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.” —Jane Ostrander, Vice President, Global Communications, Tenneco ”Few writers, and even fewer thinkers, in the world of public relations have the breadth and depth of experience shown by Clarke Caywood. The Second Edition of his Handbook of Strategic Public Relations demonstrates that range of experience in exquisite detail. Assembled here you’ll find the finest minds and biggest names in the profession. No PR practitioner or student of the art can afford to be without this superb collection.” —James S. O'Rourke, IV, Ph.D., Teaching Professor of Management, Mendoza College of Business, University of Notre Dame “A must-read that gives an ever greater importance to the human person as a stakeholder, and the object for which an organization is driven to do good, as a cornerstone for profitability.” — Jerry G. Kliatchko, Ph.D., Dean, School of Communication, University of Asia and the Pacific (UA&P), Manila, Philippines ”How can companies survive in the era of global competition? This book offers valuable clues from the perspective of managing a successful relationship with its stakeholders.” —Kimihiko Kondo, Dean and Professor of Marketing, Graduate School of Business, Otaru University of Commerce, Otaru, Hokkaido, Japan ”Caywood’s stakeholder approach distinguishes PR from other management fields. His book fully covers the stakeholder challenge across industries.” —Debbie Treise, Ph.D., Professor/Associate Dean Graduate Studies, College of Journalism and Communications, University of Florida "This second edition will certainly provide readers with an advanced understanding of public relations in a rapidly changing IMC environment." —Dean M Krugman, Professor Emeritus, Department of Advertising and Public Relations, University of Georgia "Clarke Caywood's PR Handbook provides invaluable counsel on every major issue facing today's public relations practitioner. Non-PR executives also will gain important communication insights from 70 of the greatest minds in public relations.” —Ron Culp, Public Relations Consultant and Director, MA Program in Public Relations and Advertising, DePaul University ”In this 21st Century age of Integrated Marketing Communications, Dr. Clarke Caywood has compiled the blueprint on how to approach Public Relations in these contemporary times.” —J.P. James, Senior Partner, Engagement Marketing, MEC & Assistant Adjunct Professor, CUNY Hunter College and New York University ”Our function’s number-one objective is develop and successfully execute communications strategies that help our companies and organizations win in the marketplace, and Clarke Caywood’s Handbook of Strategic Public Relations and Integrated Marketing Communications provides students of our profession the best in real-world thinking and successful execution.” —Jim Spangler, Vice President, Chief Communications Officer, Navistar, Inc.


Integrated Marketing Communication

Filename: integrated-marketing-communication.pdf
ISBN: 9781442221239
Release Date: 2014-07-10
Number of pages: 338
Author: Robyn Blakeman
Publisher: Rowman & Littlefield

Download and read online Integrated Marketing Communication in PDF and EPUB Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.


The Executor of Integrated Marketing Communications Strategy Marcom Manager s Working Model

Filename: the-executor-of-integrated-marketing-communications-strategy-marcom-manager-s-working-model.pdf
ISBN: 9783642380914
Release Date: 2013-06-04
Number of pages: 148
Author: Kwang-Yong Shin
Publisher: Springer Science & Business Media

Download and read online The Executor of Integrated Marketing Communications Strategy Marcom Manager s Working Model in PDF and EPUB The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.


Integrated Marketing Communications

Filename: integrated-marketing-communications.pdf
ISBN: 0134270371
Release Date: 2017-01-13
Number of pages:
Author: Keith J. Tuckwell
Publisher:

Download and read online Integrated Marketing Communications in PDF and EPUB Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.


The Handbook of Strategic Public Relations and Integrated Marketing Communications Second Edition

Filename: the-handbook-of-strategic-public-relations-and-integrated-marketing-communications-second-edition.pdf
ISBN: 9780071770989
Release Date: 2011-12-30
Number of pages: 640
Author: Clarke Caywood
Publisher: McGraw Hill Professional

Download and read online The Handbook of Strategic Public Relations and Integrated Marketing Communications Second Edition in PDF and EPUB The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come.


Integrated Marketing Communications

Filename: integrated-marketing-communications.pdf
ISBN: 0844233633
Release Date: 1993-01
Number of pages: 218
Author: Don E. Schultz
Publisher: McGraw Hill Professional

Download and read online Integrated Marketing Communications in PDF and EPUB "Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing - the fact, that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete - and shows marketers how to get back on track."--BOOK JACKET. "The answer lies in customer-focused marketing, a key planning tool that can - in today's diverse, fragmented marketplace - explain the lifestyles, attitudes, and motivations of distinct buyer groups and predict their likely buying behaviors in the future. Schultz, Tannenbaum, and Lauterborn explain how, by beginning with detailed consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches every market segment with a single, unified message."--BOOK JACKET. "This book also shows how to put an integrated program into practice, with expert guidance on planning, coordinating, and controlling the entire communications process. Along the way, the authors tackle those critical questions that too often impede marketing decisions, such as who should control the communications program? How should resources be allocated to advertising, sales promotion, direct response, public relations, and other marketing communications options? How can companies resolve "turf battles" and combat fears of budget loss? How should the different players - agencies and suppliers - be compensated? And most importantly, how can the impact of an integrated strategy be measured and made accountable?"--BOOK JACKET. "Extensive-examples and two in-depth success stories detail how top organizationsare sharpening their competitive edge through integrated communications programs."--BOOK JACKET. "An incisive study of the barriers that confound today's marketing, Integrated Marketing Communications breaks new ground for all business thinkers and strategists."--BOOK JACKET.


Implementing an Integrated Marketing Communications Strategy

Filename: implementing-an-integrated-marketing-communications-strategy.pdf
ISBN: 1854181203
Release Date: 1999-01-01
Number of pages: 63
Author: Norman Hart
Publisher: Thorogood Publishing

Download and read online Implementing an Integrated Marketing Communications Strategy in PDF and EPUB Just what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as part of your marketing plan.


Integrated Marketing Communication

Filename: integrated-marketing-communication.pdf
ISBN: 9781498540032
Release Date: 2016-09-22
Number of pages: 198
Author: Jeanne M. Persuit
Publisher: Lexington Books

Download and read online Integrated Marketing Communication in PDF and EPUB Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.


Destination Marketing

Filename: destination-marketing.pdf
ISBN: 9780750686495
Release Date: 2008-01-01
Number of pages: 406
Author: Steven Pike
Publisher: Routledge

Download and read online Destination Marketing in PDF and EPUB Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs.


Marketing Communications

Filename: marketing-communications.pdf
ISBN: 0130102296
Release Date: 1999
Number of pages: 656
Author: Chris Fill
Publisher: Pearson P T R

Download and read online Marketing Communications in PDF and EPUB Marketing Communications seeks to provide an academic perspective, enabling both practitioners and students to consider the subject from a more critical and analytical position. Marketing and corporate communications are considered as a form of organisational communication activity, using relationship marketing principles as the base. Recommended for use on undergraduate marketing units and postgraduate programmes where marketing/corporate communications units are offered. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. *New chapters on evaluating advertising, sponsorship, direct marketing, integrated marketing communications, internal marketing communications, developing marketing communications plans, ethics, cross-border communications. *Integrates aspects of strategic management. *Explains the context in which many promotional decisions are made. *Offers a framework for the practical development of marketing communication strategy.


Strategic Marketing Communications

Filename: strategic-marketing-communications.pdf
ISBN: 0749429186
Release Date: 1999
Number of pages: 300
Author: Paul Smith
Publisher: Kogan Page Publishers

Download and read online Strategic Marketing Communications in PDF and EPUB This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communicationsfeatures case studies, model documents and checklists.


Advances in Advertising Research Vol 1

Filename: advances-in-advertising-research-vol-1.pdf
ISBN: 9783834960061
Release Date: 2010-08-27
Number of pages: 412
Author: Ralf Terlutter
Publisher: Springer-Verlag

Download and read online Advances in Advertising Research Vol 1 in PDF and EPUB The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.


Marketing Communications

Filename: marketing-communications.pdf
ISBN: PSU:000049144505
Release Date: 2002
Number of pages: 790
Author: Chris Fill
Publisher: Prentice Hall

Download and read online Marketing Communications in PDF and EPUB Marketing Communications: Contexts, Strategies and Applications, 3rd Edition, uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject. With a primarily academic orientation, three sections cover contextual issues, strategy and the elements of the promotional mix. Relationship marketing concepts underpin the integrated approach to communications.New to this edition: All chapters have been updated plus *Seven brand new chaptersBusiness-to- business marketing communications; Branding and the role of marketing communications; Interactive communications strategy; Online marketing communications; Marketing communication strategy and planning; Evaluation of marketing communications; Exhibitions, packaging and field marketing. *New mini-cases and exercises to consolidate learning and conclude each chapter *New colour plates and black & white exhibits of many leading brands to link theory & practice.Marketing Communications: Contexts, Strategies and Applications, 3rd Edition, is recommended for students studying Marketing or Business Studies at undergraduate level, postgraduate students on Marketing related pro mini-case studies, including all the recent CIM examination cases for the IMC module *download files, including an updated version of the Media chapter from the previous edition *multiple choice questions to develop learning *hyperlinks to pertinent and interesting web-sitesFor tutors: Instructors Manual to download containing: *a range of teaching schemes *key points about each chapter *PowerPoint Slides *exercises *additional mini case studiesAll found at www.booksites.net/fillChris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Integrated Marketing Communications module offered by the Chartered Institute of Marketing on their Postgraduate Diploma programm