Strategic Sport Communication 2E

Filename: strategic-sport-communication-2e.pdf
ISBN: 9781492525776
Release Date: 2016-08-05
Number of pages: 424
Author: Pedersen, Paul M.
Publisher: Human Kinetics

Download and read online Strategic Sport Communication 2E in PDF and EPUB Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.


Strategic Integrated Marketing Communications

Filename: strategic-integrated-marketing-communications.pdf
ISBN: 9781136776274
Release Date: 2014-06-27
Number of pages: 334
Author: Larry Percy
Publisher: Routledge

Download and read online Strategic Integrated Marketing Communications in PDF and EPUB An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes


Routledge Handbook of Sport Communication

Filename: routledge-handbook-of-sport-communication.pdf
ISBN: 9781351550444
Release Date: 2017-07-05
Number of pages:
Author: PaulM. Pedersen
Publisher: Routledge

Download and read online Routledge Handbook of Sport Communication in PDF and EPUB The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don?t rely on effective communications.Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.


Strategic Management Communication for Leaders

Filename: strategic-management-communication-for-leaders.pdf
ISBN: 9781133933755
Release Date: 2014-01-01
Number of pages: 432
Author: Robyn Walker
Publisher: Cengage Learning

Download and read online Strategic Management Communication for Leaders in PDF and EPUB Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Applied Sport Management Skills Second Edition With Web Study Guide

Filename: applied-sport-management-skills-second-edition-with-web-study-guide.pdf
ISBN: 9781450434157
Release Date: 2013-09-18
Number of pages: 520
Author: Robert Lussier
Publisher: Human Kinetics

Download and read online Applied Sport Management Skills Second Edition With Web Study Guide in PDF and EPUB Applied Sport Management Skills, Second Edition With Web Study Guide, uses the four management functions of planning, organizing, leading, and controlling to teach readers how to become strong leaders and managers in the world of sport.


Sport Public Relations 2nd Edition

Filename: sport-public-relations-2nd-edition.pdf
ISBN: 9781450425971
Release Date: 2012
Number of pages: 373
Author: G. Clayton Stoldt
Publisher: Human Kinetics

Download and read online Sport Public Relations 2nd Edition in PDF and EPUB Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization's overall strategies and mediated messages.


Integrated Marketing Communication

Filename: integrated-marketing-communication.pdf
ISBN: 9781442221239
Release Date: 2014-07-10
Number of pages: 338
Author: Robyn Blakeman
Publisher: Rowman & Littlefield

Download and read online Integrated Marketing Communication in PDF and EPUB Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.


Social Media Marketing A Strategic Approach

Filename: social-media-marketing-a-strategic-approach.pdf
ISBN: 9781285402147
Release Date: 2012-03-09
Number of pages: 400
Author: Melissa Barker
Publisher: Cengage Learning

Download and read online Social Media Marketing A Strategic Approach in PDF and EPUB Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


Communication and Sport

Filename: communication-and-sport.pdf
ISBN: 9781506392042
Release Date: 2017-02-22
Number of pages: 384
Author: Andrew C. Billings
Publisher: SAGE Publications

Download and read online Communication and Sport in PDF and EPUB Communication and Sport: Surveying the Field, Third Edition examines a wide array of topics necessary to understand sports media, rhetoric, culture, and organizations from micro- to macro-level issues. All levels of sports are addressed through varied lenses such as mythology, community, and identity. The Third Edition is newly expanded to incorporate the latest topics and perspectives in the field such as fan cultures; racial identity and gender in sports media; politics and nationality in sports; crisis communication in sports organizations and more.


Strategic Writing

Filename: strategic-writing.pdf
ISBN: 9781317343875
Release Date: 2015-07-17
Number of pages: 272
Author: Charles Marsh
Publisher: Routledge

Download and read online Strategic Writing in PDF and EPUB In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.


Play Practice

Filename: play-practice.pdf
ISBN: 9780736097000
Release Date: 2013
Number of pages: 240
Author: Alan G. Launder
Publisher: Human Kinetics

Download and read online Play Practice in PDF and EPUB This text offers an innovative approach to teaching and coaching based on a thorough analysis of skilled performance and an understanding of the conditions under which people learn best. It shows how the strategies of simplifying, shaping, focusing, and enhancing can maximize learning and positively influence the attitudes of learners.


Ethics in Sport

Filename: ethics-in-sport.pdf
ISBN: 0736064281
Release Date: 2007
Number of pages: 473
Author: William John Morgan
Publisher: Human Kinetics

Download and read online Ethics in Sport in PDF and EPUB Examines the moral and ethical issues surrounding sport in contemporary society. This book addresses a spectrum of debates, including sportsmanship, doping, gender roles, social ethics, spectatorship and violence in sport. It features a section on drug use and genetic technology to explain ethical questions in these controversial areas.


Strategic Alliance Management

Filename: strategic-alliance-management.pdf
ISBN: 9781136465727
Release Date: 2013-03-01
Number of pages: 368
Author: Brian Tjemkes
Publisher: Routledge

Download and read online Strategic Alliance Management in PDF and EPUB Strategic alliances - voluntary, long-term collaborations between firms to achieve their objectives - are attracting increasing attention in business schools because of their growing prevalence among organizations today. Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the world, Strategic Alliance Management offers a systematic framework that provides insights into the development and deployment of alliances. Concluding with the three alliance paradoxes managers must address to design and manage their alliances effectively and efficiently, this text offers a profound vision of the key decision-making rationales and processes inherently related to strategic alliances. As such, it will be required reading for students studying the subject and a valuable supplementary reading source to those studying strategic management more generally. A website run by the authors, can be found here: http://www.strategic-alliance-management.com/


Strategic Management for Tourism Hospitality and Events

Filename: strategic-management-for-tourism-hospitality-and-events.pdf
ISBN: 9781135038267
Release Date: 2015-01-30
Number of pages: 728
Author: Nigel Evans
Publisher: Routledge

Download and read online Strategic Management for Tourism Hospitality and Events in PDF and EPUB Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.


Case Studies in Organizational Communication Ethical Perspectives and Practices

Filename: case-studies-in-organizational-communication-ethical-perspectives-and-practices.pdf
ISBN: 9781412983099
Release Date: 2012-01-20
Number of pages: 355
Author: Steve Kent May
Publisher: SAGE

Download and read online Case Studies in Organizational Communication Ethical Perspectives and Practices in PDF and EPUB The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers’ awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.