Download and read online The Tipping Point in PDF and EPUB The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Download and read online Cirque Du Freak The Saga of Darren Shan Book 1 in PDF and EPUB The amazing manga retelling of Darren Shan’s international best-selling vampire saga, with illustrations by Japanese artist Takahiro Arai.
Download and read online The Tipping Point Summary in PDF and EPUB The Tipping Point: A Complete Summary! The Tipping Point, also known by its full name, The Tipping Point: How Little Things Can Make a Big Difference, is another excellent work by Malcolm Gladwell. He is already known for his five non-fiction novels, and is also a regular contributor to the New York Times. One of the most significant things about Gladwell is that he is a man of detail; this is visible through all of his work. The author is also famous for collecting stories and compiling them into one whole, searching for the moments where the stories will intersect so that he can explain how so many things are connected. In this book Gladwell compares the idea of a virus with what he actually intends to talk about, information, and how both of these reach a point where they "tip." I am certain that after reading this book many readers will have far better insight into how information "roams" throughout the world. After reading this book, we will surely have more knowledge about what one piece of information can do to society when it is released in just the right way, which is exactly what the author intended for us to learn. The Tipping Point is not just a book filled with anecdotes, mixed together with knowledge from sociology, psychology and journalism. It is, in addition, like many of Gladwell's other books, an inspiration. An inspiration for learning and trying something new and, in this case, try something that we may have thought was not really that important. Here Is A Preview Of What You Will Get: - A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Tipping Point.
Download and read online 100 Statements about the Tipping Point in PDF and EPUB In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "The Tipping Point: How Little Things Can Make a Big Difference." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.
Download and read online David and Goliath in PDF and EPUB David and Goliath is the dazzling and provocative new book from Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty. From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer
Download and read online What the Dog Saw in PDF and EPUB In What the Dog Saw Malcolm Gladwell covers everything from criminology to spaghetti sauce to show how the most ordinary subjects can illuminate the most extraordinary things about ourselves and our world. Looking under the surface of the seemingly mundane, he explores the underdogs, the overlooked, the curious, the miraculous and the disastrous, and reveals how everyone and everything contains an incredible story. What the Dog Saw is Gladwell at his very best - asking questions and finding surprising answers. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer 'Gladwell makes the world seem fresh and exciting again' Evening Standard 'Comes exuberantly close to ... what goes on inside other people's heads' Daily Telegraph 'A dizzying array ... his writing talks to all of us' Guardian 'Consistently absorbing ... captivating' Independent 'Gladwell's storytelling qualities and his eye for the human drama ... make this so compelling' Sunday Times
Download and read online Made to Stick in PDF and EPUB What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.
Download and read online Blink in PDF and EPUB In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Download and read online Fixing Broken Windows in PDF and EPUB Cites successful examples of community-based policing
Download and read online Machine Platform Crowd Harnessing Our Digital Future in PDF and EPUB From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy. We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives. In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.
Download and read online Freakonomics in PDF and EPUB Cult bestseller, new buzz word... Freakonomics is at the heart of everything we see and do and the subjects that bedevil us daily: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams. Asking provocative and profound questions about human motivation and contemporary living and reaching some astonishing conclusions, Freakonomics will make you see the familiar world through a completely original lens.
Download and read online The Limits of Family Influence in PDF and EPUB Challenging firmly established assumptions about the influence of child rearing on the development of children's personalities and intelligence, this book contends that there has been too heavy an emphasis on the family as the bearer of culture. It draws from behavior genetic research to reveal how environmental variables such as social class, parental warmth, and one- versus two-parent households may be empty of causal influence on child outcomes. The book examines the theoretical basis of socialization science and describes, in great detail, what behavior genetic studies can teach us about environmental influence.
Download and read online The Tipping Point in PDF and EPUB This highly original anthology allows some of the world's greatest comic creators to explore the key moment when a clear-cut split occurs, a mutation, a personal revolt or a large-scale revolution that tips us from one world into another, from one life to an entirely new one. This moment, this momentous change, could be the beginning of a story or its end, one's pinnacle or fall. From slice-of-life tales to science-fiction and fantastical fables, witness these major changes and evolution through the eyes of these 13 visionaries.
Download and read online The Power of Small in PDF and EPUB The authors of the national bestseller The Powe of Nice once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch - whether with a client, customer, family member, or friend - speaks volumes to others about our talent, personality, and motivations. After all, if we can't take care of the small details, how can we be counted on to deliver when it really matters? In today's challenging times, bigger isn't always better. In fact, it's often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you'd imagine. Written in the same entertaining, story-driven style that made The Power of Nice the go-to book for finishing first, The Power of Small demonstrates how all of us can harness the power of small to improve and reinvent our lives. It's the ultimate guide to shrinking your outlook to broaden your horizons. Get SMALL and get going!
Download and read online Theories Predictions and Diagnoses in PDF and EPUB What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.