Download and read online The Tipping Point in PDF and EPUB The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Download and read online The Tipping Point Summary in PDF and EPUB The Tipping Point: A Complete Summary! The Tipping Point, also known by its full name, The Tipping Point: How Little Things Can Make a Big Difference, is another excellent work by Malcolm Gladwell. He is already known for his five non-fiction novels, and is also a regular contributor to the New York Times. One of the most significant things about Gladwell is that he is a man of detail; this is visible through all of his work. The author is also famous for collecting stories and compiling them into one whole, searching for the moments where the stories will intersect so that he can explain how so many things are connected. In this book Gladwell compares the idea of a virus with what he actually intends to talk about, information, and how both of these reach a point where they "tip." I am certain that after reading this book many readers will have far better insight into how information "roams" throughout the world. After reading this book, we will surely have more knowledge about what one piece of information can do to society when it is released in just the right way, which is exactly what the author intended for us to learn. The Tipping Point is not just a book filled with anecdotes, mixed together with knowledge from sociology, psychology and journalism. It is, in addition, like many of Gladwell's other books, an inspiration. An inspiration for learning and trying something new and, in this case, try something that we may have thought was not really that important. Here Is A Preview Of What You Will Get: - A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Tipping Point.
Download and read online 100 Statements about the Tipping Point in PDF and EPUB In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "The Tipping Point: How Little Things Can Make a Big Difference." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.
Download and read online David and Goliath in PDF and EPUB David and Goliath is the dazzling and provocative new book from Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty. From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer
Download and read online What the Dog Saw in PDF and EPUB In What the Dog Saw Malcolm Gladwell covers everything from criminology to spaghetti sauce to show how the most ordinary subjects can illuminate the most extraordinary things about ourselves and our world. Looking under the surface of the seemingly mundane, he explores the underdogs, the overlooked, the curious, the miraculous and the disastrous, and reveals how everyone and everything contains an incredible story. What the Dog Saw is Gladwell at his very best - asking questions and finding surprising answers. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer 'Gladwell makes the world seem fresh and exciting again' Evening Standard 'Comes exuberantly close to ... what goes on inside other people's heads' Daily Telegraph 'A dizzying array ... his writing talks to all of us' Guardian 'Consistently absorbing ... captivating' Independent 'Gladwell's storytelling qualities and his eye for the human drama ... make this so compelling' Sunday Times
Download and read online The Story of the Human Body in PDF and EPUB In this landmark book of popular science, Daniel E. Lieberman—chair of the department of human evolutionary biology at Harvard University and a leader in the field—gives us a lucid and engaging account of how the human body evolved over millions of years, even as it shows how the increasing disparity between the jumble of adaptations in our Stone Age bodies and advancements in the modern world is occasioning this paradox: greater longevity but increased chronic disease. The Story of the Human Body brilliantly illuminates as never before the major transformations that contributed key adaptations to the body: the rise of bipedalism; the shift to a non-fruit-based diet; the advent of hunting and gathering, leading to our superlative endurance athleticism; the development of a very large brain; and the incipience of cultural proficiencies. Lieberman also elucidates how cultural evolution differs from biological evolution, and how our bodies were further transformed during the Agricultural and Industrial Revolutions. While these ongoing changes have brought about many benefits, they have also created conditions to which our bodies are not entirely adapted, Lieberman argues, resulting in the growing incidence of obesity and new but avoidable diseases, such as type 2 diabetes. Lieberman proposes that many of these chronic illnesses persist and in some cases are intensifying because of “dysevolution,” a pernicious dynamic whereby only the symptoms rather than the causes of these maladies are treated. And finally—provocatively—he advocates the use of evolutionary information to help nudge, push, and sometimes even compel us to create a more salubrious environment. (With charts and line drawings throughout.)
Download and read online Malcolm Gladwell Collected in PDF and EPUB In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell's rare ability to connect with audiences of such varied interests has ensured that each title become a phenomenal bestseller with more than ten million copies in print combined. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, including for the first time illustrations throughout each book, MALCOLM GLADWELL: COLLECTED is a perfect treasury of prose and provocation for Gladwell fans old and new.
Download and read online Personality Character and Intelligence in PDF and EPUB What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Download and read online Quicklet on Malcolm Gladwell s The Tipping Point How Little Things Can Make a Big Difference CliffNotes like Summary and Analysis in PDF and EPUB ABOUT THE BOOK "The world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than possibility." Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference is an irreverent, fresh look at why some things become trends and others don't. We are all familiar with and a part of trends, fads, and cultural shifts, but often we don't understand them. It's easy to understand why specific things happen in our own lives, but most of us just stare off into space and shake our heads when we happen to think about why some shirt is in style or why a neighborhood is getting more dangerous. We don't know because there are too many moving parts to think about. In this book, Gladwell zooms in on the relatively microscopic people, aspects, and conditions that spread those trends. He uses the overarching metaphor of an epidemic as a visualization of how ideas spread. Do you know why suddenly some video of a little kid is everywhere on the Internet, or why Harry Potter became the most popular book in the world? Malcolm Gladwell thinks he does. For most of us, trends and ideas are just things that happen around us. Much of what Gladwell is doing makes causes and effects that are too big to think about more human and personal. In that way, he gives us something to grab hold of. It's as if he is taking massive spreadsheets and computer models of information and explaining them to you at a cocktail party over a martini. It works and he makes a lot of sense. Sitting there reading it over you'll think, "Yeah, of course. I already knew that' which is always the mark of a good explanation. Of course, it's impossible to ever know for sure why one fad happens and another doesn't make it out of the gate, but by the end of the book Gladwell has drilled down into the minutiae and created a compelling breakdown on how it generally works. We all understand things that we've never put into words quite succinctly. Gladwell is doing exactly that in this book. The strength of his pop science is that he gives concrete names to nebulous causes that create our world. EXCERPT FROM THE BOOK "The Tipping Point grew out of an article I wrote as a freelancer for Tina Brown at the New Yorker, who ran the piece and then - to my surprise and delight - hired me. Thank you, Tina." Malcolm Gladwell is a prolific writer who lives in New York. His books and articles generate a lot of conversation and debate because they dig into highly contentious and often unanswerable issues. He is a special contributor to The New Yorker magazine, where he writes about things like the science of cool hunting, race and sports, physical genius, the concept of moral hazard and health care, and the difference between puzzles and mysteries. He has published several popular books, including Blink and Outliers. His articles and books are often called pop science because he takes research, rearranges it, and uses it to draw new conclusions about why things happen in our world. Most often his topics are questions that can't be definitively answered or investigations of concepts that are unresolved while being somehow both common and mysterious. His writing is widely read and his breakdown of the "tipping point" concept has been widely referenced and utilized throughout marketing circles... The revolutionary part of this chapter is that he actually pins down the right size of a group to make it the most productive. He takes a deep look at Gore, a fabric innovation company. The company is divided into 150 or so person teams that are separated...
Download and read online Theories Predictions and Diagnoses in PDF and EPUB What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. "Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Download and read online The Wealth of Humans in PDF and EPUB None of us has ever lived through a genuine industrial revolution. Until now. Digital technology is transforming every corner of the economy, fundamentally altering the way things are done, who does them, and what they earn for their efforts. In The Wealth of Humans, Economist editor Ryan Avent brings up-to-the-minute research and reporting to bear on the major economic question of our time: can the modern world manage technological changes every bit as disruptive as those that shook the socioeconomic landscape of the 19th century? Traveling from Shenzhen, to Gothenburg, to Mumbai, to Silicon Valley, Avent investigates the meaning of work in the twenty-first century: how technology is upending time-tested business models and thrusting workers of all kinds into a world wholly unlike that of a generation ago. It's a world in which the relationships between capital and labor and between rich and poor have been overturned. Past revolutions required rewriting the social contract: this one is unlikely to demand anything less. Avent looks to the history of the Industrial Revolution and the work of numerous experts for lessons in reordering society. The future needn't be bleak, but as The Wealth of Humans explains, we can't expect to restructure the world without a wrenching rethinking of what an economy should be.
Download and read online Made to Stick in PDF and EPUB What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.
Download and read online The Tipping Point in PDF and EPUB Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Tipping Point: How Little Things Can Make a Big Difference is a book by Malcolm Gladwell, first published by Little Brown in 2000. Tipping points are the levels at which the momentum for change becomes unstoppable. Gladwell defines a tipping point as a sociological term: the moment of critical mass, the threshold, the boiling point. The book seeks to explain and describe the mysterious sociological changes that mark everyday life. As Gladwell states, Ideas and products and messages and behaviors spread like viruses do. The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the precipitous drop in the New York City crime rate after 1990. Gladwell describes the three rules of epidemics (or the three agents of change) in the tipping points of epidemics.
Download and read online Social Intelligence in PDF and EPUB Emotional Intelligence was an international phenomenon, appearing on the New York Times bestseller list for over a year and selling more than 5 million copies worldwide. Now, once again, Daniel Goleman has written a groundbreaking synthesis of the latest findings in biology and brain science, revealing that we are 'wired to connect' and the surprisingly deep impact of our relationships on every aspect our lives. Far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers, shape our brains and affect cells throughout our bodies, down to the level of our genes - for good or ill. In Social Intelligence, Daniel Goleman explores an emerging new science with startling implications for our interpersonal world. Its most fundamental discovery: we are designed for sociability, constantly engaged in a 'neural ballet' that connects us brain-to-brain with those around us. Goleman explains the surprising accuracy of first impressions, the basis of charisma and emotional power, the complexity of sexual attraction, and how we detect lies. He describes the 'dark side' of social intelligence, from narcissism to Machiavellianism and psychopathy. He also reveals our astonishing capacity for 'mindsight', as well as the tragedy of those, like autistic children, whose mindsight is impaired. In this book Daniel Goleman delivers his most heartening news with powerful conviction: we humans have a built-in bias toward empathy, cooperation and altruism - provided we develop the social intelligence to nurture these capacities in ourselves and others.