Download and read online The Tipping Point in PDF and EPUB The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Download and read online The Tipping Point Summary in PDF and EPUB The Tipping Point: A Complete Summary! The Tipping Point, also known by its full name, The Tipping Point: How Little Things Can Make a Big Difference, is another excellent work by Malcolm Gladwell. He is already known for his five non-fiction novels, and is also a regular contributor to the New York Times. One of the most significant things about Gladwell is that he is a man of detail; this is visible through all of his work. The author is also famous for collecting stories and compiling them into one whole, searching for the moments where the stories will intersect so that he can explain how so many things are connected. In this book Gladwell compares the idea of a virus with what he actually intends to talk about, information, and how both of these reach a point where they "tip." I am certain that after reading this book many readers will have far better insight into how information "roams" throughout the world. After reading this book, we will surely have more knowledge about what one piece of information can do to society when it is released in just the right way, which is exactly what the author intended for us to learn. The Tipping Point is not just a book filled with anecdotes, mixed together with knowledge from sociology, psychology and journalism. It is, in addition, like many of Gladwell's other books, an inspiration. An inspiration for learning and trying something new and, in this case, try something that we may have thought was not really that important. Here Is A Preview Of What You Will Get: - A summarized version of the book. - You will find the book analyzed to further strengthen your knowledge. - Fun multiple choice quizzes, along with answers to help you learn about the book. Get a copy, and learn everything about The Tipping Point.
Download and read online Tipping Point in PDF and EPUB Eine totgesagte Schuhmarke, die über Nacht zum ultimativ angesagten Modeartikel wird. Ein neu eröffnetes Restaurant, das sofort zum absoluten Renner wird. Der Roman einer unbekannten Autorin, der ohne Werbung zum Bestseller wird. Für den magischen Moment, der eine Lawine lostreten und einen neuen Trend begründen kann, gibt es zahlreiche Beispiele. Wie ein Virus breitet sich das Neue einer Epidemie gleich unaufhaltsam flächendeckend aus. So wie eine einzelne kranke Person eine Grippewelle auslösen kann, genügt ein winziger, gezielter Schubs, um einen Modetrend zu setzen, ein neues Produkt als Massenware durchzusetzen oder die Kriminalitätsrate in einer Großstadt zu senken. „Tipping Point“ zeigt, wie wenig Aufwand zu einem Mega-Erfolg führen kann.
Download and read online 100 Statements about the Tipping Point in PDF and EPUB In this book, we have hand-picked the most sophisticated, unanticipated, absorbing (if not at times crackpot!), original and musing book reviews of "The Tipping Point: How Little Things Can Make a Big Difference." Don't say we didn't warn you: these reviews are known to shock with their unconventionality or intimacy. Some may be startled by their biting sincerity; others may be spellbound by their unbridled flights of fantasy. Don't buy this book if: 1. You don't have nerves of steel. 2. You expect to get pregnant in the next five minutes. 3. You've heard it all.
Download and read online David und Goliath in PDF and EPUB Wenn David auf Goliath trifft, hat er zwei Möglichkeiten: Spielt er nach dessen Regeln, wird er verlieren. Ist er bereit, die Regeln der Macht zu brechen, zwingt er den Riesen damit in die Knie. Malcolm Gladwell ist davon überzeugt: Underdogs sind Gewinner! In genialen Episoden von listigen Kriegsherren, halbstarken Basketballteams und inspirierten Softwareentwicklern zeigt der Kultautor, dass Triumph keine Frage der Größe, sondern der inneren Haltung ist. Gladwells hintersinniges Plädoyer für das Große im Kleinen ist zugleich ein Appell zum kreativen Ungehorsam. Nach der Lektüre dieses verblüffenden Buchs ist kein Riese mehr vor Ihnen sicher.
Download and read online The Tipping Point in PDF and EPUB Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Tipping Point: How Little Things Can Make a Big Difference is a book by Malcolm Gladwell, first published by Little Brown in 2000. Tipping points are the levels at which the momentum for change becomes unstoppable. Gladwell defines a tipping point as a sociological term: the moment of critical mass, the threshold, the boiling point. The book seeks to explain and describe the mysterious sociological changes that mark everyday life. As Gladwell states, Ideas and products and messages and behaviors spread like viruses do. The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the precipitous drop in the New York City crime rate after 1990. Gladwell describes the three rules of epidemics (or the three agents of change) in the tipping points of epidemics.
Download and read online Summary The Tipping Point in PDF and EPUB The must-read summary of Malcolm Gladwell's book “The Tipping Point: How Little Things Can Make a Big Difference”. This complete summary of "The Tipping Point" by Malcolm Gladwell, a renowned journalist and writer, outlines the author's notion of "tipping point", which is the moment when a idea reaches critical mass and suddenly grows dramatically, or 'goes viral'. This understanding of collective psychology and sales techniques is already changing the way people think about selling products and disseminating ideas. Added-value of this summary: • Save time • Understand how information and ideas are effectively disseminated in modern society • Expand your knowledge of business and politics To learn more, read "The Tipping Point" and discover which changes will make the difference in business or politics.
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Download and read online Quicklet on Malcolm Gladwell s The Tipping Point How Little Things Can Make a Big Difference CliffNotes like Summary and Analysis in PDF and EPUB ABOUT THE BOOK "The world of the Tipping Point is a place where the unexpected becomes expected, where radical change is more than possibility." Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference is an irreverent, fresh look at why some things become trends and others don't. We are all familiar with and a part of trends, fads, and cultural shifts, but often we don't understand them. It's easy to understand why specific things happen in our own lives, but most of us just stare off into space and shake our heads when we happen to think about why some shirt is in style or why a neighborhood is getting more dangerous. We don't know because there are too many moving parts to think about. In this book, Gladwell zooms in on the relatively microscopic people, aspects, and conditions that spread those trends. He uses the overarching metaphor of an epidemic as a visualization of how ideas spread. Do you know why suddenly some video of a little kid is everywhere on the Internet, or why Harry Potter became the most popular book in the world? Malcolm Gladwell thinks he does. For most of us, trends and ideas are just things that happen around us. Much of what Gladwell is doing makes causes and effects that are too big to think about more human and personal. In that way, he gives us something to grab hold of. It's as if he is taking massive spreadsheets and computer models of information and explaining them to you at a cocktail party over a martini. It works and he makes a lot of sense. Sitting there reading it over you'll think, "Yeah, of course. I already knew that' which is always the mark of a good explanation. Of course, it's impossible to ever know for sure why one fad happens and another doesn't make it out of the gate, but by the end of the book Gladwell has drilled down into the minutiae and created a compelling breakdown on how it generally works. We all understand things that we've never put into words quite succinctly. Gladwell is doing exactly that in this book. The strength of his pop science is that he gives concrete names to nebulous causes that create our world. EXCERPT FROM THE BOOK "The Tipping Point grew out of an article I wrote as a freelancer for Tina Brown at the New Yorker, who ran the piece and then - to my surprise and delight - hired me. Thank you, Tina." Malcolm Gladwell is a prolific writer who lives in New York. His books and articles generate a lot of conversation and debate because they dig into highly contentious and often unanswerable issues. He is a special contributor to The New Yorker magazine, where he writes about things like the science of cool hunting, race and sports, physical genius, the concept of moral hazard and health care, and the difference between puzzles and mysteries. He has published several popular books, including Blink and Outliers. His articles and books are often called pop science because he takes research, rearranges it, and uses it to draw new conclusions about why things happen in our world. Most often his topics are questions that can't be definitively answered or investigations of concepts that are unresolved while being somehow both common and mysterious. His writing is widely read and his breakdown of the "tipping point" concept has been widely referenced and utilized throughout marketing circles... The revolutionary part of this chapter is that he actually pins down the right size of a group to make it the most productive. He takes a deep look at Gore, a fabric innovation company. The company is divided into 150 or so person teams that are separated...
Download and read online The Tipping Point by Malcolm Gladwell Summary Analysis in PDF and EPUB How Little Things Can Make a Big Difference is a debut book by Malcolm Gladwell that defines a tipping point as "the moment of critical mass, the threshold, the boiling point". The Book seeks to go into detail and describe the "mysterious" sociological changes that mark everyday activities. Gladwell states that "Ideas and products and messages and behaviors spread like viruses do". The Law of the Few Malcolm Gladwell also states that "The success of any social epidemic is heavily dependent upon the involvement of an individual with a particular and rare group of social gifts". For Malcolm Gladwell, economists label this the "80/20 Principle, which could be the idea that in every situation roughly 80 percent of the 'work' are going to be done by 20 percent with the participants". These people are described in the following ways: Connectors will be the population in a very community who know large numbers of men and women and who are in the habit of making introductions. They usually know people across numerous social, cultural, professional, and economic circles, and create a habit of introducing those who work or are in different circles. Salespersons are "persuaders" those with charismatic and powerful negotiation skills. They tend on an indefinable trait that goes beyond the things they say, making others desire to agree with them. The Stickiness Factor A specific content of a message that renders its impact unforgettable. Popular children's television programs including Sesame Street and Blue's Clues pioneered the properties in the stickiness factor, thus enhancing effective retention of educational content and also entertainment value. The Power of Context Human behavior is to understand and strongly depend on its environment. As Malcolm Gladwell says, "Epidemics are responsive to the conditions and circumstances with the times and places by which they occur". For example, "zero tolerance" efforts to combat minor crimes including fare-beating and vandalism plus the New York subway generated a decline in many violent crimes city-wide.
Download and read online berflieger in PDF and EPUB Malcolm Gladwell, Bestsellerautor und Star des amerikanischen Buchmarkts, hat die wahren Ursachen des Erfolgs untersucht und darüber ein lehrreiches, faszinierendes Buch geschrieben. Es steckt voller Geschichten und Beispiele, die zeigen, dass auch außergewöhnlicher Erfolg selten etwas mit individuellen Eigenschaften zu tun hat, sondern mit Gegebenheiten, die es dem einen leicht und dem anderen unmöglich machen, erfolgreich zu sein. Die Frage ist nicht, wie jemand ist, sondern woher er kommt: Welche Bedingungen haben diesen Menschen hervorgebracht? Auf seiner anregenden intellektuellen Erkundung der Welt der Überflieger erklärt Gladwell unter anderem das Geheimnis der Softwaremilliardäre, wie man ein herausragender Fußballer wird, warum Asiaten so gut in Mathe sind und was die Beatles zur größten Band aller Zeiten machte.
Download and read online Blink in PDF and EPUB Blink!-Momente können jederzeit eintreten ¿ wenn sich Menschen zum ersten Mal begegnen, wenn sie Entscheidungen unter Stress treffen, wenn ihnen plötzlich etwas sagt: "Hier stimmt doch was nicht!"Malcolm Gladwell erklärt diese Augenblicke der spontanen Entscheidungen und ersten Eindrücke gekonnt und leicht verständlich. Er zeigt, wie unser Gehirn in Blink!-Momenten abgespeicherte Erfahrungen aktiviert, wie wir diese Kunst erlernen und bewusster nutzen können: ¿ In der Liebe ¿ Im Job ¿ Beim Einkaufen ¿ Bei Entscheidungsprozessen aller Art Denn manchmal können zwei Sekunden ein ganzes Leben verändern ¿ BLINK!
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